DESIGNED AROUND YOU
RETHINKING WHAT A WETSUIT CAN BE
When our team of female designers set out to create this suit, they gathered women of all ages and skill levels into focus groups, empowering conversations to discover the functionally and aesthetic women want from their wetsuit. Exploring the idea that new products don’t have to conform to the current market, our team drew design inspiration from fashion trends outside the industry. We conducted research, made observations, and concepted the Nixie series—an entirely new kind of wetsuit that is truly made for women.